PAUL LANE DESIGN
The Design Process
There are many things to consider when designing. I see the design process to be as much about thinking and imagining, as it is about putting pen to paper. It is a reductive process, where a multitude of ideas are pushed and tested to achieve an outcome that should feel just right. I believe good design should be uncomplicated, understated but have an underlying strength and purpose. Like the perfect Margarita pizza, good design appears simple but involves dozens of small and distinctly consequential decisions. This is what I love about my work.
If you have an upcoming project you would like to discuss please feel free to get in touch.