PAUL LANE DESIGN

 

The Design Process

There are many things to consider when designing. I see the design process to be as much about thinking and imagining, as it is about putting pen to paper. It is a reductive process, where a multitude of ideas are pushed and tested to achieve an outcome that should feel just right. I believe good design should be uncomplicated, understated but have an underlying strength and purpose. Like the perfect Margarita pizza, good design appears simple but involves dozens of small and distinctly consequential decisions. This is what I love about my work.


If you have an upcoming project you would like to discuss please feel free to get in touch.

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CONTACT

568 Carters Road

Margaret River

Western Australia

p   08 9758 8988

m  0427 770 492

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